Six Brazilian brands are now participating in the initiative as of September
With the support of Texbrasil? Fashion Label And Brazilian Footwears Internationalization programs are carried out by partnerships between Apex- Brazil Brazilian Export and Investment Promotion Agency Abet Brazilian Textile and Apparel Industry Association ABEST Brazilian Association of Fashion Designers Abicalcados (Brazilian Footwear Industries Association), respectively. Tip Top, Planet Sea and Renata Cart lotto are among the brands that will be participating in Texbrasil. This is the first digital edition of the Children’s Club, which had its physical version canceled due to the pandemic. It will be held on the Unorders platform for two months.
Lilian Caddis (executive manager of Texbrasil), believes that the Brazilian children’s clothing market has a lot potential for export. Brazil’s brands are unique and show the country’s diversity. Children’s Club is an excellent platform for brands to showcase their originality, she says. Digital environments also offer new opportunities, according to Leticia Sperb Mazzella, Abicalcados Project Manager. She says that companies must act on both the physical and digital fronts if they want to survive in a digitalized and increasingly competitive market.
Specialized in resort and beach fashion Dalai We saw a potential in the children’s market and decided to invest. We started with pieces from the “mommy-and-me” wave and then we went to international fairs. Aline Moreira, the designer and stylist behind the brand, explained that with these more complex pieces, we saw a gap in resort wear for children. These pieces were in high demand and the brand decided to create its own collection. Dalai has customers in this segment in Los Angeles, Chicago, New York and other locations in the United States. It plans to expand its operation by participating in the event.
The Brazilian Textile and Fashion Industry Internationalization Program, (Texbrasil), works with apparel and textile companies to create strategies for capturing the global market. It has assisted around 1600 companies to get on the export trail over nearly 20 years. This has resulted in USD 4.4 billion of business. Abet and Brazil’s Export and Investment Promotion Agency (Apex-Brasil) collaborate to carry out the Program.
About Fashion Label Brasil
Fashion Label Brasil is the Brazilian Value-Added Fashion Internationalization Program. It was established in 2003 by ABEST and Apex-Brasil. Their goal is to promote Brazilian fashion abroad and add value to Brazil’s image as an innovative, modern country. This program includes special and strategic initiatives that will allow for further penetration into new markets as well as strengthen relationships with existing partners.
Abicalcados and Apex-Brazil have created the Brazilian Footwear export promotion program. This program promotes the export of Brazilian footwear brands by developing, trade promotion and image actions that are geared towards the international market.